This week’s reading “The Nature of Deference and Demeanor” by Erving
Goffman, discussed in depth ideas about the Rules of Conduct, Deference and
Demeanor in everyday life. Below I will highlight the parts of the reading I
found the most curious.
Firstly, in Goffmans text “The Neglected Situations,” he describes
social situations as a time when one person is in the company of another person
until one of them leaves (Goffman 1964), these social situations can vary
dramatically from waiting impatiently in a line at the shops, to having coffee
with a friend. Today while at work I found myself in countless social
situations with different colleagues, and I adjusted my behaviours and
interactions with each person depending on our social relationship. With that
in mind, I found Goffman’s ideas about Rules of Conduct quite interesting as
they seem to be present in many situations and activities that are undertaken
in our day to day lives. People in society tend to follow the various rules of
conduct as it is the appropriate and right thing to do. These rules affect people
in two different ways either directly, through obligation and how you are
obliged to act in a situation, or indirectly, through expectations and what you
expect from people and what others expect from you. Goffman also describes two types of rules
within our society, a substance rule and
also a ceremonial rule. Substance rules are enforced through variants such as
the law, what is ethical and moral, whereas ceremonial rules focus on etiquette
and manners (Goffman 1967).
As a final note, Goffman also discusses Deference and Demeanor in the
reading; he refers to Deference as the use of presentation or avoidance rituals
that are used by people to show gratitude for another person. Demeanor on the
other hand, looks at ceremonial behaviours and etiquette. For instance, how
someone dresses plays a vital role in others discerning if that individual is
desirable or unwelcome (Goffman 1967), one example of this is a person going
for a job interview wearing old jeans and a torn shirt, as opposed to being
dressed in a smart suit, in doing this the individual may give the employer the
impression that they are an undesirable candidate for the job.
Goffman, Erving 1964, “The Neglected Situation”, American Anthropologist, Vol 66, no 6, pp 133-136, accessed
22/8/12, Google Scholar http://onlinelibrary.wiley.com/doi/10.1525/aa.1964.66.suppl_3.02a00090/pdf
Goffman, Erving 1967, “The nature of Deference and Demeanor”, in Interaction Ritual: Essays on Face-to-Face
Behaviour, Doubleday, Garden City, accessed 21/8/2012, University of
Wollongong Library e-readings
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